The National Training Events are over and the next stop is Train the Trainer, June 26th-28th!! If you want to know the building blocks for a Rock Solid Business then you must attend our 3-day workshop. Click here to register for the event.
I would like to share with you when it comes to building a successful direct sales business, creating a solid foundation and structure is key. Every successful MLM organization has been built with both width and depth, and the success of your business will depend on these same two factors. Today, we’ll be discussing what width and depth are and their importance in creating a profitable business, and how both will help grow and explode your business to levels you never thought possible!
Width = Addition
At its simplest, width is the number of people you personally sponsor in the business. It’s the first level in your organization- those people who you have personally recruited into the business. Every time you go wide, you are adding or sponsoring a new individual in your organization and someone is entering the business through you.
The more people you sponsor, the wider and more stable your organization becomes. Think of it like legs on a table- if you only have one or two legs on your table, it won’t stand; however, the more legs you have, the more stable the table becomes. Thinking of it that way, if you have 5 working legs in your organization, you’ll make good money, but if you have 10 working legs, you’ll make great money. Just imagine how much money you’d make if you had 20 working legs in your organization!
Width is how you’ll generate profit, and the wider you go, the more profit you’ll make. However, keep in mind that width will help generate quick cash, but it won’t create long-term stability. That’s where depth comes in- and it’s why one can’t function without the other.
Depth = Multiplication
Depth is the strength of your organization beyond its first level. It’s those second, third, fourth, fifth and sixth levels that were either sponsor-placed or were sponsored by another team member that create depth. Going back to our earlier “legs on a table” example, by building depth under each “leg” of your table, not only does each individual leg get stronger, but the organization gets stronger as a whole, which is key to creating walk-away income and long-term financial freedom.
When you have depth, a few things will happen. First, you will create stability for your business. If each of your initial legs created through width is built at least four levels deep, it diminishes the impact on your business if one member leaves the organization. In addition, through depth, leaders will surface, often sometimes 3-8 people deep in your organization. However, keep in mind that it will take time to unearth these leaders- when building a strong, deep organization, patience is key.
At our Train the Trainer event in June, we will dig deeper into width and depth and the importance of both for the success of your business. In addition, we will also explore the power of duplication to grow a successful organization that will create both profit and long-term security for your business and future. Don’t wait to register for the event as seats are limited!
P.S. – If you’re ready to get a leg up, check out You Can Win and get moving!